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Connect Brevo with WordPress

Q: Do I need an API key or an SMTP key to connect Brevo?

An API key. Brevo offers both, and they aren't interchangeable: SMTP keys only authorize sending mail over SMTP, so contacts, lists, and CRM actions will be rejected. Generate the key from the API Keys tab, not the SMTP tab.

Q: Should I give the API key an expiry date?

When a key expires, every Brevo step in every automation fails until you generate a replacement and paste it into the connection. Choose no expiry, or set a reminder well ahead of the date.

Q: Do I have to create the webhooks in Brevo myself?

No. Switching on an automation with a Brevo trigger registers the webhook in your Brevo account, and switching it off removes it again. There is nothing to add by hand under Brevo's webhook settings.

Q: What is the difference between the marketing and transactional triggers?

Marketing events come from campaigns sent to your lists, transactional events from individual emails sent.

Q: How do I connect WordPress to Nodest?

Click Connect on WordPress in your Integrations list and enter your site URL. Nodest sends you to your own site, where WordPress asks you to approve the connection.

Q: Which user does Nodest act as?

The WordPress account that approved the connection. Everything an automation does is carried out with that account's capabilities, so a connection approved by an editor cannot create users, and content it publishes is attributed to that account.

Build automations that connect Brevo with WordPress. When something happens in Brevo, Nodest passes the data along and runs the actions you set up in WordPress or the other way around — no coding required.

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Automations

Popular Brevo and WordPress workflows

Pick a ready-made workflow that connects Brevo with WordPress, customise it to fit your needs, and go live in minutes.

Create tasks in Brevo for new comments in WordPress

When “Comment posted” fires in WordPress, Nodest will create a task in Brevo.

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Create contacts in Brevo for new comments in WordPress

When “Comment posted” fires in WordPress, Nodest will create a contact in Brevo.

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Send transactional emails in Brevo for new user registrations in WordPress

When “User registered” fires in WordPress, Nodest will send a transactional email in Brevo.

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Send double opt-ins in Brevo for new user registrations in WordPress

When “User registered” fires in WordPress, Nodest will send a double opt-in in Brevo.

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Add contacts to a list in Brevo for new user registrations in WordPress

When “User registered” fires in WordPress, Nodest will add a contact to a list in Brevo.

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Create contacts in Brevo for new user registrations in WordPress

When “User registered” fires in WordPress, Nodest will create a contact in Brevo.

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Triggers and actions

Available triggers and actions for Brevo and WordPress

Combine the triggers and actions of Brevo and WordPress to build your automation. Triggers start the automation, and actions are the steps that follow.

Trigger

Contact updated

Fires when a contact is updated.

Trigger

Contact deleted

Fires when a contact is deleted.

Trigger

Contact added to list

Fires when a contact is added to a list.

Trigger

Transactional email blocked

Fires when a transactional email is blocked.

Trigger

Transactional email soft bounced

Fires when a transactional email soft bounces.

Trigger

Transactional email clicked

Fires when a link in a transactional email is clicked.

Trigger

Transactional email opened

Fires when a transactional email is opened.

Trigger

Transactional email sent

Fires when a transactional email is sent.

Trigger

Transactional email delivered

Fires when a transactional email is delivered.

Trigger

Marketing email soft bounced

Fires when a marketing email soft bounces.

Trigger

Marketing email opened

Fires when a marketing email is opened.

Trigger

Contact unsubscribed

Fires when a contact unsubscribes.

Trigger

Marketing email clicked

Fires when a link in a marketing email is clicked.

Trigger

Marketing email marked as spam

Fires when a marketing email is marked as spam.

Trigger

Transactional email marked as spam

Fires when a transactional email is marked as spam.

Trigger

Transactional email hard bounced

Fires when a transactional email hard bounces.

Trigger

Marketing email hard bounced

Fires when a marketing email hard bounces.

Trigger

Marketing email delivered

Fires when a marketing email is delivered.

Action

Create a company

Create a company in the Brevo CRM.

Action

Update a deal

Update an existing deal in the Brevo CRM.

Action

Find email templates

Email templates in your Brevo account.

Action

Find contact attributes

Editable custom attributes for Brevo contacts.

Action

Find contacts

Contacts in your Brevo account.

Action

Find deals

Deals in your Brevo CRM.

Action

Find deal stages

Pipeline stages in your Brevo CRM.

Action

Create a task

Create a CRM task in Brevo.

Action

Find folders

Contact folders in your Brevo account.

Action

Create a list

Create a contact list in Brevo.

Action

Find companies

Companies in your Brevo CRM.

Action

Delete a deal

Permanently delete a deal from the Brevo CRM.

Action

Link a deal to a contact

Attach a contact to an existing deal.

Action

Create a deal

Create a deal in the Brevo CRM.

Action

Send an SMS

Send an SMS to a single recipient.

Action

Find pipelines

Sales pipelines in your Brevo CRM.

Action

Update a contact

Update an existing contact in Brevo.

Action

Update a company

Update an existing company in the Brevo CRM.

Action

Find senders

Verified senders in your Brevo account.

Action

Find tasks

CRM tasks in your Brevo account.

Action

Find notes

CRM notes in your Brevo account.

Action

Find task types

Task types configured in your Brevo CRM.

Action

Create a note

Add a note to a contact, deal, or company.

Action

Delete a contact

Permanently delete a contact from Brevo.

Action

Retrieve a company

Retrieve one company from the CRM.

Action

Retrieve a contact

Retrieve one contact by email or ID.

Action

Retrieve a deal

Retrieve one deal from the CRM.

Action

Retrieve a task

Retrieve one CRM task.

Action

Retrieve a folder

Retrieve one contact folder.

Action

Delete a company

Delete a company from the Brevo CRM.

Action

Update a list

Rename a list or move it to a folder.

Action

Find company attributes

Editable custom attributes for Brevo companies.

Action

Delete a list

Delete a contact list in Brevo.

Action

Add a contact to a list

Add an existing contact to a list in Brevo.

Action

Update a task

Update a CRM task or mark it done.

Action

Delete a task

Delete a task from the Brevo CRM.

Action

Delete a note

Delete a note from the Brevo CRM.

Action

Create a folder

Create a contact folder in Brevo.

Action

Update a folder

Rename a contact folder in Brevo.

Action

Delete a folder

Delete a folder and all its lists.

Action

Retrieve a note

Retrieve one CRM note.

Action

Update a note

Update the text of a CRM note.

Action

Retrieve a list

Retrieve one list and its counts.

Action

Send a double opt-in

Send a double opt-in email to a contact.

Action

Create a contact

Create a contact in your Brevo account.

Action

Remove a contact from a list

Remove an existing contact from a Brevo list.

Action

Send a transactional email

Send a one-off email to a single recipient.

Action

Find lists

Marketing lists in your Brevo account.

Action

Find deal attributes

Editable custom attributes for Brevo deals.

Trigger

Comment posted

Fires when a comment is posted.

Trigger

User registered

Fires when a new user registers.

Trigger

Post published

Fires when a post is published.

Trigger

Page published

Fires when a page is published.

Action

Delete a post permanently

Permanently delete a post from WordPress.

Action

Delete a page permanently

Permanently delete a page from WordPress.

Action

Delete a category

Permanently delete a category from WordPress.

Action

Delete a user

Delete a user from WordPress and reassign their content.

Action

Create a category

Create a category in WordPress.

Action

Move a post to trash

Move a post to the WordPress trash.

Action

Create a user

Create a user account in WordPress.

Action

Create a tag

Create a tag in WordPress.

Action

Find categories

List categories on the connected WordPress site.

Action

Find tags

List tags on the connected WordPress site.

Action

Find comments

List comments on the connected WordPress site.

Action

Update a comment status

Approve, hold, spam, or trash a comment in WordPress.

Action

Create a post

Create a draft or published post in WordPress.

Action

Update a tag

Update an existing WordPress tag.

Action

Update a post

Update an existing WordPress post.

Action

Update a category

Update an existing WordPress category.

Action

Update a user

Update an existing WordPress user.

Action

Update a page

Update an existing WordPress page.

Action

Delete a tag

Permanently delete a tag from WordPress.

Action

Move a page to trash

Move a page to the WordPress trash.

Action

Delete a comment permanently

Permanently delete a comment from WordPress.

Action

Retrieve a post

Retrieve a post from WordPress by ID.

Action

Retrieve a page

Retrieve a page from WordPress by ID.

Action

Retrieve a category

Retrieve a category from WordPress by ID.

Action

Retrieve a tag

Retrieve a tag from WordPress by ID.

Action

Retrieve a comment

Retrieve a comment from WordPress by ID.

Action

Create a page

Create a static page in WordPress.

Action

Find users

List users on the connected WordPress site.

Action

Find posts

List posts on the connected WordPress site.

Action

Find pages

List pages on the connected WordPress site.

Action

Retrieve a user

Retrieve a user from WordPress by ID.

Action

Create a comment

Add a comment to a WordPress post or page.

Action

Reply to a comment

Reply to a comment on a WordPress post or page.

Action

Update a comment

Update an existing comment in WordPress.

How it works

Connect Brevo with WordPress in three steps

Create automations that move data between Brevo and WordPress. Nodest handles the work in between, so you can focus on what matters.

Connect Brevo and WordPress

Link your Brevo and WordPress accounts to Nodest in a few clicks, so both tools are ready to use in automations.

Pick a trigger

Choose the event that starts your automation, such as a new order, form submission, or updated record in Brevo or WordPress.

Chain actions and go live

Add one or more actions, and combine them with filters, branches, and delays to create a workflow that fits your needs.

Frequently asked questions about Brevo and WordPress

Find answers to common questions about connecting Brevo with WordPress using Nodest.

How do I connect Brevo to Nodest?

In Brevo, open the account menu and go to Settings → SMTP & API → API Keys & MCP, then generate a new key. In Nodest, open Integrations, choose Connect Brevo, and paste the key. Brevo shows a key only at the moment you create it, so copy it before you leave that page.

Do I need an API key or an SMTP key to connect Brevo?

Should I give the API key an expiry date?

Do I have to create the webhooks in Brevo myself?

What is the difference between the marketing and transactional triggers?

How do I connect WordPress to Nodest?

Which user does Nodest act as?

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