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Connect Brevo with WooCommerce

Q: Do I need an API key or an SMTP key to connect Brevo?

An API key. Brevo offers both, and they aren't interchangeable: SMTP keys only authorize sending mail over SMTP, so contacts, lists, and CRM actions will be rejected. Generate the key from the API Keys tab, not the SMTP tab.

Q: Should I give the API key an expiry date?

When a key expires, every Brevo step in every automation fails until you generate a replacement and paste it into the connection. Choose no expiry, or set a reminder well ahead of the date.

Q: Do I have to create the webhooks in Brevo myself?

No. Switching on an automation with a Brevo trigger registers the webhook in your Brevo account, and switching it off removes it again. There is nothing to add by hand under Brevo's webhook settings.

Q: What is the difference between the marketing and transactional triggers?

Marketing events come from campaigns sent to your lists, transactional events from individual emails sent.

Q: How do I connect WooCommerce to Nodest?

Click Connect on WooCommerce in your Integrations list and enter your WordPress site URL. Nodest sends you to your own site to approve the connection.

Q: Do I need WooCommerce API keys?

No. WooCommerce's consumer key and secret are not used.

Build automations that connect Brevo with WooCommerce. When something happens in Brevo, Nodest passes the data along and runs the actions you set up in WooCommerce or the other way around — no coding required.

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Automations

Popular Brevo and WooCommerce workflows

Pick a ready-made workflow that connects Brevo with WooCommerce, customise it to fit your needs, and go live in minutes.

Write follow-up emails with ChatGPT for completed payments in WooCommerce

When “Payment complete” fires in WooCommerce, Nodest will send a prompt in OpenAI and send a transactional email in Brevo.

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Write SMS updates with ChatGPT for order status changes in WooCommerce

When “Order status changed” fires in WooCommerce, Nodest will send a prompt in OpenAI and send an sms in Brevo.

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Write welcome emails with ChatGPT for new customers in WooCommerce

When “Customer created” fires in WooCommerce, Nodest will send a prompt in OpenAI and send a transactional email in Brevo.

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Write welcome emails with Gemini for new customers in WooCommerce

When “Customer created” fires in WooCommerce, Nodest will send a prompt in Gemini and send a transactional email in Brevo.

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Write SMS updates with Gemini for order status changes in WooCommerce

When “Order status changed” fires in WooCommerce, Nodest will send a prompt in Gemini and send an sms in Brevo.

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Write follow-up emails with Gemini for completed payments in WooCommerce

When “Payment complete” fires in WooCommerce, Nodest will send a prompt in Gemini and send a transactional email in Brevo.

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Send transactional emails in Brevo for new customers in WooCommerce

When “Customer created” fires in WooCommerce, Nodest will send a transactional email in Brevo.

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Send SMS in Brevo for completed payments in WooCommerce

When “Payment complete” fires in WooCommerce, Nodest will send an sms in Brevo.

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Send transactional emails in Brevo for new orders in WooCommerce

When “Order placed” fires in WooCommerce, Nodest will send a transactional email in Brevo.

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Create contacts in Brevo for new orders in WooCommerce

When “Order placed” fires in WooCommerce, Nodest will create a contact in Brevo.

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Send double opt-ins in Brevo for new customers in WooCommerce

When “Customer created” fires in WooCommerce, Nodest will send a double opt-in in Brevo.

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Create contacts in Brevo for new customers in WooCommerce

When “Customer created” fires in WooCommerce, Nodest will create a contact in Brevo.

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Triggers and actions

Available triggers and actions for Brevo and WooCommerce

Combine the triggers and actions of Brevo and WooCommerce to build your automation. Triggers start the automation, and actions are the steps that follow.

Trigger

Contact updated

Fires when a contact is updated.

Trigger

Contact deleted

Fires when a contact is deleted.

Trigger

Contact added to list

Fires when a contact is added to a list.

Trigger

Transactional email blocked

Fires when a transactional email is blocked.

Trigger

Transactional email soft bounced

Fires when a transactional email soft bounces.

Trigger

Transactional email clicked

Fires when a link in a transactional email is clicked.

Trigger

Transactional email opened

Fires when a transactional email is opened.

Trigger

Transactional email sent

Fires when a transactional email is sent.

Trigger

Transactional email delivered

Fires when a transactional email is delivered.

Trigger

Marketing email soft bounced

Fires when a marketing email soft bounces.

Trigger

Marketing email opened

Fires when a marketing email is opened.

Trigger

Contact unsubscribed

Fires when a contact unsubscribes.

Trigger

Marketing email clicked

Fires when a link in a marketing email is clicked.

Trigger

Marketing email marked as spam

Fires when a marketing email is marked as spam.

Trigger

Transactional email marked as spam

Fires when a transactional email is marked as spam.

Trigger

Transactional email hard bounced

Fires when a transactional email hard bounces.

Trigger

Marketing email hard bounced

Fires when a marketing email hard bounces.

Trigger

Marketing email delivered

Fires when a marketing email is delivered.

Action

Create a company

Create a company in the Brevo CRM.

Action

Update a deal

Update an existing deal in the Brevo CRM.

Action

Find email templates

Email templates in your Brevo account.

Action

Find contact attributes

Editable custom attributes for Brevo contacts.

Action

Find contacts

Contacts in your Brevo account.

Action

Find deals

Deals in your Brevo CRM.

Action

Find deal stages

Pipeline stages in your Brevo CRM.

Action

Create a task

Create a CRM task in Brevo.

Action

Find folders

Contact folders in your Brevo account.

Action

Create a list

Create a contact list in Brevo.

Action

Find companies

Companies in your Brevo CRM.

Action

Delete a deal

Permanently delete a deal from the Brevo CRM.

Action

Link a deal to a contact

Attach a contact to an existing deal.

Action

Create a deal

Create a deal in the Brevo CRM.

Action

Send an SMS

Send an SMS to a single recipient.

Action

Find pipelines

Sales pipelines in your Brevo CRM.

Action

Update a contact

Update an existing contact in Brevo.

Action

Update a company

Update an existing company in the Brevo CRM.

Action

Find senders

Verified senders in your Brevo account.

Action

Find tasks

CRM tasks in your Brevo account.

Action

Find notes

CRM notes in your Brevo account.

Action

Find task types

Task types configured in your Brevo CRM.

Action

Create a note

Add a note to a contact, deal, or company.

Action

Delete a contact

Permanently delete a contact from Brevo.

Action

Retrieve a company

Retrieve one company from the CRM.

Action

Retrieve a contact

Retrieve one contact by email or ID.

Action

Retrieve a deal

Retrieve one deal from the CRM.

Action

Retrieve a task

Retrieve one CRM task.

Action

Retrieve a folder

Retrieve one contact folder.

Action

Delete a company

Delete a company from the Brevo CRM.

Action

Update a list

Rename a list or move it to a folder.

Action

Find company attributes

Editable custom attributes for Brevo companies.

Action

Delete a list

Delete a contact list in Brevo.

Action

Add a contact to a list

Add an existing contact to a list in Brevo.

Action

Update a task

Update a CRM task or mark it done.

Action

Delete a task

Delete a task from the Brevo CRM.

Action

Delete a note

Delete a note from the Brevo CRM.

Action

Create a folder

Create a contact folder in Brevo.

Action

Update a folder

Rename a contact folder in Brevo.

Action

Delete a folder

Delete a folder and all its lists.

Action

Retrieve a note

Retrieve one CRM note.

Action

Update a note

Update the text of a CRM note.

Action

Retrieve a list

Retrieve one list and its counts.

Action

Send a double opt-in

Send a double opt-in email to a contact.

Action

Create a contact

Create a contact in your Brevo account.

Action

Remove a contact from a list

Remove an existing contact from a Brevo list.

Action

Send a transactional email

Send a one-off email to a single recipient.

Action

Find lists

Marketing lists in your Brevo account.

Action

Find deal attributes

Editable custom attributes for Brevo deals.

Trigger

Payment complete

Fires when payment is completed for an order.

Trigger

Order status changed

Fires when an order changes status.

Trigger

Customer created

Fires when a new customer account is created.

Trigger

Order placed

Fires when a customer places a new order.

Action

Create a customer

Create a customer account in WooCommerce.

Action

Refund an order

Refund a WooCommerce order, in full or in part.

Action

Update a customer

Update an existing customer in WooCommerce.

Action

Update product stock

Update the stock quantity of a product.

Action

Create an order

Create an order in your WooCommerce store.

Action

Update an order

Update an existing order in WooCommerce.

Action

Find orders

List orders in WooCommerce.

Action

Find products

List products in WooCommerce.

Action

Find customers

List customers in WooCommerce.

Action

Find product categories

List product categories in WooCommerce.

Action

Find payment methods

List payment gateways in WooCommerce.

Action

Create a coupon

Create a discount coupon in WooCommerce.

Action

Create a product tag

Create a product tag in WooCommerce.

Action

Create a product category

Create a product category in WooCommerce.

Action

Create a product

Create a product in your WooCommerce store.

Action

Update a product

Update an existing product in WooCommerce.

Action

Create an order note

Add an internal or customer-facing order note.

How it works

Connect Brevo with WooCommerce in three steps

Create automations that move data between Brevo and WooCommerce. Nodest handles the work in between, so you can focus on what matters.

Connect Brevo and WooCommerce

Link your Brevo and WooCommerce accounts to Nodest in a few clicks, so both tools are ready to use in automations.

Pick a trigger

Choose the event that starts your automation, such as a new order, form submission, or updated record in Brevo or WooCommerce.

Chain actions and go live

Add one or more actions, and combine them with filters, branches, and delays to create a workflow that fits your needs.

Frequently asked questions about Brevo and WooCommerce

Find answers to common questions about connecting Brevo with WooCommerce using Nodest.

How do I connect Brevo to Nodest?

In Brevo, open the account menu and go to Settings → SMTP & API → API Keys & MCP, then generate a new key. In Nodest, open Integrations, choose Connect Brevo, and paste the key. Brevo shows a key only at the moment you create it, so copy it before you leave that page.

Do I need an API key or an SMTP key to connect Brevo?

Should I give the API key an expiry date?

Do I have to create the webhooks in Brevo myself?

What is the difference between the marketing and transactional triggers?

How do I connect WooCommerce to Nodest?

Do I need WooCommerce API keys?

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